TY  - BOOK
AU  - Beri, G. C.
TI  - Marketing research
SN  - 978-1-25-900490-2
U1  - 658.83 DDC23
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Construction Engineering and Management (ME-CE)
N2  - The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research
ER  -