TY  - BOOK
AU  - Bajpai, Naval
TI  - Business research methods
SN  - 978-81-317-5448-1
U1  - 658.83 DDC23
PY  - 2011///
CY  - Noida
PB  - Pearson Education
KW  - Construction Engineering and Management (ME-CE)
KW  - DATA COLLECTION
N2  - Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.

Emphasis on data analysis is the key strength of this book.

The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares
ER  -