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Last mile logistics in a vuca world: a study of Goas food delivery app service

By: Contributor(s): Publication details: Kolkata CMA Kaushik Banerjee 2022Edition: Vol.57(10), OctDescription: 58-63pSubject(s): Online resources: In: Management and accountant journalSummary: The business world has changed intensely over recent few eras and we now live in a society where change can be unanticipated and abrupt. Food delivery apps have been a boon for customers during the pandemic owing to a number of benefits offered like the availability of a variety of food options, doorstep delivery, shorter wait times, value for money etc. During this study the leading food delivery service providers in Goa were Swiggy and Zomato. A total of 232 valid questionnaires were collected using convenience sampling and empirically tested via SPSS 21. Viewing the continuous growth and development of this service during the pandemic this study aimed to examine the supply chain management of food delivery app services in Goa while analyzing the customer behavior towards the same.
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Articles Abstract Database Articles Abstract Database School of Engineering & Technology (PG) Archieval Section Not for loan 2023-1524
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The business world has changed intensely over recent few eras and we now live in a society where change can be unanticipated and abrupt. Food delivery apps have been a boon for customers during the pandemic owing to a number of benefits offered like the availability of a variety of food options, doorstep delivery, shorter wait times, value for money etc. During this study the leading food delivery service providers in Goa were Swiggy and Zomato. A total of 232 valid questionnaires were collected using convenience sampling and empirically tested via SPSS 21. Viewing the continuous growth and development of this service during the pandemic this study aimed to examine the supply chain management of food delivery app services in Goa while analyzing the customer behavior towards the same.

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