000			a
999			_c23301 _d23301
003			OSt
005			20250812093314.0
008			250812b xxu||||| |||| 00| 0 eng d
040			_aAIKTC-KRRC _cAIKTC-KRRC
100			_927010 _aMathews, Jose
245			_aSelf-service technology adoption _b: a cognitive perspective
250			_aVol.20(4), Dec
260			_aHyderabad _bIUP Publications _c2024
300			_a7-25p.
520			_aSelf-service technology (SST) is an inevitable application that firms frequently employ to transact with customers in all fields of life. This technology poses a real challenge to customers who are rather new to digital applications. The major difficulty in using this technology stems from the psychological processes of cognition, and related intra-individual subsystems like affectivity and motivation. The paper analyzes the nature of the cognitive structures and processes of the client that either facilitates or inhibits the use of SST. The methodology used to find out the cognitive structures and processes is analyzing the secondary data from extant literature. The specific pattern of information processing, structure of the schemata and scripts determine the client behavior in SST adoption.
650		0	_94619 _aEXTC Engineering
773	0		_x0973-2896 _dHyderabad IUP Publications _tIUP journal of information technology
856			_uhttps://iupindia.in/ViewArticleDetails.asp?ArticleID=7342 _yClick here
942			_2ddc _cAR