Saxena, Rajan
Marketing management - 4th - New Delhi Tata McGraw Hill 2009 - xxix,883 Pages | Binding - Paperback |
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
978-0-07-014491-0
MANAGEMENT
ALLIED SUBJECTS (SOP)
658.8 / SAX
Marketing management - 4th - New Delhi Tata McGraw Hill 2009 - xxix,883 Pages | Binding - Paperback |
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
978-0-07-014491-0
MANAGEMENT
ALLIED SUBJECTS (SOP)
658.8 / SAX