Marketing management
By: Saxena, Rajan
.
Publisher: New Delhi Tata McGraw Hill 2009Edition: 4th.Description: xxix,883 Pages | Binding - Paperback |.ISBN: 978-0-07-014491-0.Subject(s): MANAGEMENT | ALLIED SUBJECTS (SOP)DDC classification: 658.8 Online resources: Click here to access online Summary: This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Text Books
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School of Pharmacy Reference Section | Reference | 658.8 SAX (Browse shelf) | Not For Loan | B2562 |
Total holds: 0
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
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