Malhotra, Naresh K.
Marketing research: an applied orientation - 7th Ed. - Noida Pearson Education 2016 - xxx,968p. | Binding - Paperback |
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
978-93-325-5569-3
Construction Engineering and Management (CEM)
658.83 / MAL/DAS
Marketing research: an applied orientation - 7th Ed. - Noida Pearson Education 2016 - xxx,968p. | Binding - Paperback |
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
978-93-325-5569-3
Construction Engineering and Management (CEM)
658.83 / MAL/DAS