Marketing research: an applied orientation
By: Malhotra, Naresh K.
Contributor(s): Dash, Satyabhusan.
Publisher: Noida Pearson Education 2016Edition: 7th Ed.Description: xxx,968p. | Binding - Paperback |.ISBN: 978-93-325-5569-3.Subject(s): Construction Engineering and Management (CEM)
DDC classification: 658.83 Summary: Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Text Books
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School of Engineering & Technology (PG) | Reference | 658.83 MAL/DAS (Browse shelf) | Not For Loan | ME0226 | ||
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Text Books
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School of Engineering & Technology (PG) General Stacks | Circulation | 658.83 MAL/DAS (Browse shelf) | Available | ME0227 | ||
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Text Books
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School of Engineering & Technology (PG) General Stacks | Circulation | 658.83 MAL/DAS (Browse shelf) | Available | ME0228 |
Total holds: 0
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
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