Art of digital marketing : definitive guide to creating strategic, targetedand measurable online campaigns
By: Dodson, Ian
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Publisher: New Delhi Wiley India Description: viii, 385p. | Binding- Hard Bound | 25*18.5 cm.ISBN: 9788126564408.Subject(s): Humanities and Applied ScienceDDC classification: 658.872 Summary: The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Text Books
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School of Engineering & Technology Reference Section | Reference | 658.872 DOD (Browse shelf) | Available | E15319 |
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| 658.7 MOH/DES Supply chain management | 658.787 JHA Inventory management | 658.787 WAG Mastering autodesk inventor 2015 and autodesk inventor LT 2015 | 658.872 DOD Art of digital marketing | 660 AGA Engineering chemistry | 660 JAI/JAI Engineering Chemistry | 660 MUK Practical Engineering Chemistry |
The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
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