Kaushesh, Anshal
Pharmaceutical marketing : Emerging Trends - 1st - Mumbai ICFAI University Press 2002 - 198, 23*15.8 Pages | Binding - Paperback |
Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
81-7881-219-3
MANAGEMENT
ALLIED SUBJECTS (SOP)
658 / KAU
Pharmaceutical marketing : Emerging Trends - 1st - Mumbai ICFAI University Press 2002 - 198, 23*15.8 Pages | Binding - Paperback |
Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
81-7881-219-3
MANAGEMENT
ALLIED SUBJECTS (SOP)
658 / KAU