Pharmaceutical marketing : Emerging Trends
By: Kaushesh, Anshal
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Publisher: Mumbai ICFAI University Press 2002Edition: 1st.Description: 198, 23*15.8 Pages | Binding - Paperback |.ISBN: 81-7881-219-3.Subject(s): MANAGEMENT | ALLIED SUBJECTS (SOP)DDC classification: 658 Online resources: Click here to access online Summary: Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Text Books
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School of Pharmacy Reference Section | Reference | 658 KAU (Browse shelf) | Not For Loan | B0873 | ||
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Text Books
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School of Pharmacy General Stacks | Circulation | 658 KAU (Browse shelf) | Available | B0872 |
Total holds: 0
Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.
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