| 000 -LEADER |
|---|
| fixed length control field |
00698nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191126155428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180803s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
81-7881-219-3 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AIKTC-KRRC |
| Transcribing agency |
AIKTC-KRRC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
KAU |
| Edition number |
DDC23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaushesh, Anshal |
| 9 (RLIN) |
4145 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Pharmaceutical marketing |
| Remainder of title |
: Emerging Trends |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mumbai |
| Name of publisher, distributor, etc. |
ICFAI University Press |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
198, 23*15.8 Pages |
| Other physical details |
| Binding - Paperback | |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4669 |
| Topical term or geographic name entry element |
MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ALLIED SUBJECTS (SOP) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22MANAGEMENT%20%26%20hospital%20management%20%26%20pharmaceuticals%22,%22s%22:[%22DDC=\%22600%3A%3ATechnology\%22%22],%22b%22:{%22filters%22:[]}} |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Text Books |
| Source of classification or shelving scheme |
|
